Melissa is a marketing professional with over 10 years' experience of formulating multi-channel and data-driven marketing initiatives to produce results and drive business performance. As the Group Marketing Manager at Fab Group, Melissa manages a full-service, in-house team that supports three brands, 80+ franchise locations, and ecommerce platforms.
Melissa is responsible for leading and developing a team of specialists across traditional marketing, digital, ecommerce, communications, PR, advertising, strategy, social media, SEO, content, graphics, photography, and video production. Her leadership has helped in the growth of our network of Caci franchises from 28 to 86 and led to multiple award wins, including NZ's best beauty destination in the Remix/Bauer Lifestyle Awards: 2017-2023.