Born out of the legendary Smashbox Studios in L.A. - creating gorgeous looks is what we do.

Developed by Davis Factor and Dean Factor, following the launch of their iconic photo studio they expanded to launch Smashbox Cosmetics in 1996 - born out of a need for makeup to last from the studio to the street. 

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Brand Story

We live for lipstick! Get excited about primers. (No seriously, we do). But most of all, we love sharing our makeup secrets with you. Why? Because we are the only beauty brand born out of  a real photo studio-the legendary Smashbox Studios in L.A.- and creating gorgeous looks is what we do here.

We know your lives can be as crazy demanding as out shoots, so we develop makeup for everyone that feels great to wear everyday-from the set to the street. So come on in. Hang out with us. It's all about being your most kickass seld at Smashbox.